Data collection during qualitative research has to be done tactfully; the researcher should be able to develop a comfort level and a feeling of trust with respondents. The respondents should feel at ease and secure with the researcher. Proper communication of research objectives can help in creating the desired environment. Questions should be framed after due consideration and should not upset the respondents, any awkward situation should be eased out by the researcher. In order to enhance qualitative data gathering skills researcher can learn from qualitative research techniques like statistical content analysis and ethnography, the latter is based on semi structured approach of learning about human behavior, in this the researcher tries to understand the situation in the light of some specific questions. Another challenge of qualitative research is to quantify certain phenomenon or observations, quantification can be attempted on observations such as how many respondents support a particular view, or how many respondents hold a similar attitude etc.