While planning a research strategy and design a researcher faces the option of choosing from various methods, the choice of the correct methods is the basis of a good research design. Research methods implies the methods and tools used in research, research methodology is the rationale behind the choice of particular tools and methods, such rationale is guided by the research objective, type, scope, budget and time constraints, level of accuracy ,etc. For deciding the correct research methodology a researcher must have sound knowledge of research and statistical methods and tools and as well as their assumptions, applications, limitations and relevance. Apt research methodology leads to clarity conciseness, comprehensiveness, logical sequence, simplicity, efficiency, ease in reading, evaluation and information search.
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